Click Me Fashion Brand Mission
Our mission is to set the foundation to build an enduring and lifetime Customer Value based on five (5) pillars.The five pillars are:
- Personalized Online Shopping Experience
- Development of Trust, Reliability, Openess
- Continual Focus on Brand Recognition
- Perceived Customer Value
- Focus on Customer Relationships
For a start - up company such as Click Me Fashion, the challenge is how to be UNIQUE and to be in a position to be able to remotely challenge the established online large Corporations like Amazon, E - Bay, Etsy etc
Through the astute use of Social Media, online fashion retailers can and must target the ever increasing Internet Generation opting to make online purchases from their Smart Phones
In terms of Branding, Click Me Fashion will maximize the use of Social Media Marketing & Distributing Channels, notably Facebook, Instagram, Pinterest, Twitter, and Reddit., and
Click Me Fashion recognizes the evolution from traditional bricks and mortar retailers to the rise of entrepreneurial online E -- Commerce Enterprises . With the advancement in I.T technology, and with an array of Apps at their disposal, consumers can now experience the joys of online shopping from the comfort of their homes
Given our five ( 5 ) pillar approach to promote our Brand, lets identify the meaning of CustomerPerceived Value.
From our perspective, Customer Perceived Value is the value the Customer considers the product is worth, and what he, or she is prepared to spend . In some cases, despite the appeal of the loyalty brand, they may reluctantly decline to purchase, since they consider the price too high
Unlike large Departmental Stores like Walmart, Maceys etc, where Customers can roam around and touch/feel and try on the garments, and experience first hand the quality , online shopping portals need to describe their merchandise in a clear, concise manner.
More importantly, online Retailers like Click me Fashion need to provide the online shopping experience, by detailing precise and accurate . product descriptions, accompanied by High Definition Photographs taken from several angles. In this way , they can communicate the perceived value to its Customers.
As a new entry into the world of online fashion, Click Me Fashion will interact in real time with its Customers, taking into account, any recommendations they will make.
Every effort will be made to introduce new products, so the Brand will benefit by being constantly updated to reflect changes in fashion . Our aim is to be able to constantly offer new products, and designs, so our Customers have a multitude of choices at any given time .
Personalized Shopping Experience
In order to provide an online personalized shopping experience we will endeavor to interact with our Customer in real time in order to understand their needs and wants, and to re -enforce and broaden our appeal and Brand.
In order to assist our Customers to receive the best online shopping experience, we will ensure that an International Sizing Chart will be embedded on each product page to assist our Customer to accurately determine their correct product size Hopefully, this will minimize the disappointment of receiving an incorrect dress, or blouse size, and the hassle of returning goods.
Customer Product Reviews
In order to grow our Brand organically, Click Me Fashion will operate an open Product Review Policy regarding product reviews . Not only will we publish 5 star reviews, but we will also publish any negative reviews where they are factual . This we consider essential to ensure we constantly evaluate and monitor our Suppliers to ensure we only deal with Quality Suppliers
Look out for our next Post in which we will bring the latest news in fashion trends, style.